Strawberry Fields Farm Shop and Restaurant of Devon has won Best Large Farm Shop and Best on Farm Restaurant in a national awards ceremony which celebrates the cream of the crop in the farm retail industry.
Strawberry Fields was announced as the winners in two of the seven categories in the prestigious awards organised by the Farm Retail Association (FRA) which was formed in 1979.
The Farm Retail Awards are the only awards to be judged by fellow farm retailers and celebrate the best farm shops, farm cafés and restaurants, farmers’ markets and trade suppliers in the country. There are just over 300 UK farm shops and farmers markets as members of the FRA so the competition was tough!
Chairman Rob Copley said: “What a terrific evening, celebrating the very best of farm retailers in the industry. The competition was tough, the caliber was high and to win one of the awards is real accolade and testament to the gold-standard quality of the business.”
Strawberry Fields Farm Shop and Restaurant is now in its 18th year and with the newly extended farm shop and coffee lounge in 2019 it has gone from strength to strength. The values and passion that The Mounce family and the incredible team demonstrate are evident in the experience that customers have as soon as they walk in the door. The smell of freshly baked bread, the upfront jam making room and of course not forgetting the centre piece of the family Field Marshall tractor surrounded by home grown freshly harvested fruit and vegetables from the farm.
The judges were particularly impressed with the commitment to the environment with all their electric being generated on site by renewable energy, their strong values and leadership and the evident link between the farm and products in both the shop and on the restaurant menu.
The Mounce family are so proud to have received such a prestigious award and be recognized for their continued strive and passion to tell their story and provide their customers with niche homemade products 7 days a week. Family member Jo Mounce said: “we are on top of the world to have received these awards and cannot thank the amazing team we have around us enough – it’s a great combined effort and we are truly thrilled to be national recognized for the effort that we all put in here at Strawberry Fields.”